Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Internet & Telecom and 30 other categories.

2 Revenue is leading in News & Media, Music & Audio, Celebrities & Entertainment News, Health and 22 other categories.

Geography

1 Revenue is leading in most countries, including United States, United Kingdom, Ghana, Australia and 12 other countries.

2 Banner Connect is leading in India, France, Indonesia, United Arab Emirates and 5 other countries.