Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Games, Internet & Telecom, Video Games and 29 other categories.

2 Revenue is leading in News & Media, Sports, Celebrities & Entertainment News, Health and 23 other categories.

Geography

1 Revenue is leading in most countries, including United States, United Kingdom, Canada, Russia and 16 other countries.

2 Banner Connect is leading in Brazil, Pakistan, Indonesia, India and 8 other countries.