Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including News & Media, Sports, Health, Business & Industry and 24 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, Games, Video Games and 22 other categories.

Geography

1 Revenue is leading in most countries, including United States, India, Ghana, Ireland and 14 other countries.

2 Banner Connect is leading in Japan, Netherlands, Papua New Guinea, Viet Nam and 3 other countries.