Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Health and 25 other categories.

2 Banner Connect is leading in People & Society, Games, Adult, Video Games and 22 other categories.

Geography

1 Revenue is leading in most countries, including United States, United Kingdom, Ghana, Ireland and 12 other countries.

2 Banner Connect is leading in Brazil, Poland, Belgium, Mexico and 3 other countries.