In terms of market share, Banner Connect is clearly lagging behind, losing to Simple AdServer in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 40 other categories.
Simple AdServer is leading in Sports, Web Hosting, Consumer Electronics, Motorsports and one other category.
Banner Connect is leading in most countries, including United States, India, United Kingdom, France and 13 other countries.
Simple AdServer is leading in Pakistan, Germany and Croatia.