Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 77 other categories.

2 Banner Connect is leading in Adult and Reference.

Geography

1 Simply is leading in most countries, including Italy, United States, Spain, United Kingdom and 44 other countries.

2 Banner Connect is leading in United Arab Emirates, Argentina, Martinique, Bangladesh and one other country.