In terms of market share, Banner Connect is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 45 other categories.
Banner Connect is leading in Games, Sports, Video Games, Internet & Telecom and 13 other categories.
Banner Connect is leading in most countries, including India, Netherlands, Japan, Ukraine and 5 other countries.
Six Apart Advertising is leading in United States, United Kingdom, Sweden, Bangladesh and 4 other countries.