In terms of market share, Banner Connect is clearly lagging behind, losing to Spark Studios in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 35 other categories.
Spark Studios is leading in Animation & Comics, Photography, Beauty & Fitness, Weight Loss and 5 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Netherlands and 9 other countries.
Spark Studios is leading in France, Colombia, Hungary, Australia and 2 other countries.