In terms of market share, Banner Connect is clearly lagging behind, losing to Spark Studios in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Sports, Adult and 16 other categories.
Spark Studios is leading in Gambling, Lottery, Basketball, Animation & Comics and 2 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, India, Indonesia and 7 other countries.
Spark Studios is leading in France and Brazil.