In terms of market share, Banner Connect is clearly lagging behind, losing to Spark Studios in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Adult and 18 other categories.
Spark Studios is leading in Photography, Animation & Comics and Basketball.
Banner Connect is leading in most countries, including United States, Indonesia, United Kingdom, Egypt and 15 other countries.
Spark Studios is leading in Brazil, Poland and France.