In terms of market share, Banner Connect is clearly lagging behind, losing to Spark Studios in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 38 other categories.
Spark Studios is leading in Gambling, Lottery, Antiques & Collectibles, Basketball and 6 other categories.
Banner Connect is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 8 other countries.
Spark Studios is leading in Russia.