Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 130 other categories.

2 Banner Connect is leading in Games, Video Games, Programming, Online and one other category.

Geography

1 SpecificClick is leading in most countries, including United States, Indonesia, United Kingdom, France and 44 other countries.

2 Banner Connect is leading in Viet Nam, Bangladesh, Korea Republic and Ghana.