Market Share by Top Websites

1 SpecificClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 125 other categories.

2 Banner Connect is leading in Games, Video Games, Programming, Online and one other category.

Geography

1 SpecificClick is leading in most countries, including United States, India, Indonesia, France and 51 other countries.

2 Banner Connect is leading in United Arab Emirates, South Africa and Ghana.