In terms of market share, Banner Connect is clearly lagging behind, losing to StackAdapt in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
StackAdapt is leading in Health, Business & Industry, Shopping, Clothing and 12 other categories.
Banner Connect is leading in most countries, including United States, India, Poland, Philippines and 7 other countries.
StackAdapt is leading in Canada, Egypt, France, United Arab Emirates and 2 other countries.