In terms of market share, Banner Connect is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 63 other categories.
Banner Connect is leading in Financial Management and Finance.
Traffic Revenue is leading in most countries, including United States, India, Indonesia, Russia and 55 other countries.
Banner Connect is leading in Portugal, Luxembourg and Algeria.