Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 68 other categories.

2 Banner Connect is leading in Soccer and Law.

Geography

1 Underdog Media is leading in most countries, including United States, India, Canada, United Kingdom and 56 other countries.

2 Banner Connect is leading in Malta, Ghana and Croatia.