In terms of market share, Banner Connect is clearly lagging behind, losing to Visible Measures in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 37 other categories.
Visible Measures hasn't got a lead over Banner Connect in any websites category.
Banner Connect is leading in most countries, including United States, India, Japan, Netherlands and 9 other countries.
Visible Measures is leading in Kenya.