In terms of market share, Banner Connect is clearly lagging behind, losing to Visible Measures in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Adult, Sports and 16 other categories.
Visible Measures is leading in Marketing & Advertising.
Banner Connect is leading in most countries, including United States, United Kingdom, India, Ukraine and 8 other countries.
Visible Measures is leading in Brazil.