In terms of market share, Banner Connect is clearly lagging behind, losing to WebTrends Ads in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 28 other categories.
WebTrends Ads is leading in Business & Industry, Shopping, Computer & Electronics, Law and 13 other categories.
WebTrends Ads is leading in most countries, including Canada, China, Costa Rica, Guatemala and 15 other countries.
Banner Connect is leading in United States, India, United Kingdom, Netherlands and 8 other countries.