In terms of market share, Banner Connect is clearly lagging behind, losing to WebTrends Ads in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 32 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Shopping, Law and 11 other categories.
Banner Connect is leading in most countries, including United Kingdom, France, United States, Australia and 27 other countries.
WebTrends Ads is leading in Indonesia, Russia, Japan, El Salvador and 12 other countries.