In terms of market share, Banner Connect is clearly lagging behind, losing to WebTrends Ads in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 32 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Shopping, Software and 11 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Costa Rica, Australia and 10 other countries.
Banner Connect is leading in United Kingdom, Brazil, Germany, France and 9 other countries.