In terms of market share, Banner Connect is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Computer & Electronics and 31 other categories.
Banner Connect is leading in Sports, Music & Audio, Adult, Soccer and 7 other categories.
YieldBuild is leading in most countries, including United States, Russia, Indonesia, Spain and 25 other countries.
Banner Connect is leading in Australia, Switzerland, Malta, Ghana and one other country.