Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 78 other categories.

2 Banner Connect is leading in People & Society, Games, Video Games, Adult and 9 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Switzerland, Austria and 33 other countries.

2 Banner Connect is leading in Brazil, Pakistan, Sweden, Malaysia and 4 other countries.