Market Share by Top Websites

1 Barilliance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Barilliance in all segments.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 74 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Finance and 6 other categories.

Geography

1 Barilliance is leading in most countries, including United States, Australia, Spain, United Kingdom and 43 other countries.

2 Experian Marketing Services is leading in Taiwan, Guyana, Iran and Paraguay.