Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Barilliance is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 18 other categories.

2 Barilliance is leading in Travel & Tourism.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Germany and 40 other countries.

2 Barilliance is leading in Australia, Netherlands, India, Spain and 10 other countries.