Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.

2 Barilliance is leading in Top 1M Sites.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Consumer Electronics and 57 other categories.

2 MerchantAdvantage is leading in Home & Garden, Autos & Vehicles, Computer Hardware, Healthcare Industry and 11 other categories.


1 Barilliance is leading in most countries, including Australia, Spain, United Kingdom, Netherlands and 46 other countries.

2 MerchantAdvantage is leading in United States, Bangladesh, Malta, Indonesia and one other country.