Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites.

2 Barilliance is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Sports and 54 other categories.

2 MerchantAdvantage is leading in Furniture, Computer Hardware, Healthcare Industry, Car Buying and 7 other categories.


1 Barilliance is leading in most countries, including United States, Australia, Spain, United Kingdom and 42 other countries.

2 MerchantAdvantage is leading in Nigeria, Latvia and Croatia.