Market Share by Top Websites

2 Barilliance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Sports and 59 other categories.

2 MerchantAdvantage is leading in Home & Garden, Health, Products & Shopping, Furniture and 17 other categories.


1 Barilliance is leading in most countries, including Australia, Spain, United Kingdom, Netherlands and 44 other countries.

2 MerchantAdvantage is leading in United States, Ukraine and Philippines.