Market Share by Top Websites

1 Barilliance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Barilliance in all segments.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 77 other categories.

2 MerchantAdvantage is leading in People & Society, Pets & Animals, Healthcare Industry, Office Products and 7 other categories.

Geography

1 Barilliance is leading in most countries, including United States, Australia, Spain, United Kingdom and 47 other countries.

2 MerchantAdvantage is leading in Bangladesh, Iran, Greece and Egypt.