Market Share by Top Websites

1 Barilliance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Barilliance in all segments.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Sports and 72 other categories.

2 MerchantAdvantage is leading in Computer Hardware, People & Society, Healthcare Industry, Car Buying and 9 other categories.

Geography

1 Barilliance is leading in most countries, including United States, Australia, Spain, United Kingdom and 44 other countries.

2 MerchantAdvantage is leading in Bulgaria, Philippines, Hong Kong, Nicaragua and one other country.