Market Share by Top Websites

1 Base is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EKM is clearly lagging behind, losing to Base in all segments.

Websites Categories

1 Base has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Arts & Entertainment, E-commerce & Shopping and 19 other categories.

2 EKM is leading in Home & Garden.


1 EKM is leading in most countries, including United Kingdom, France, India, Spain and 53 other countries.

2 Base is leading in Japan, United States, Vietnam, Brazil and 39 other countries.