Market Share by Top Websites

1 Base is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NextClick is clearly lagging behind, losing to Base in all segments.

Websites Categories

1 Base has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Arts & Entertainment, Business & Consumer Services and 19 other categories.

2 NextClick is leading in News & Media.


1 Base is leading in most countries, including Japan, United States, Brazil, South Korea and 78 other countries.

2 NextClick is leading in Poland, Belarus and Ukraine.