1
Base is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
NextClick is leading in Top 10K Sites.
1
Base has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Arts & Entertainment, E-commerce & Shopping and 19 other categories.
2
NextClick is leading in News & Media.
1
Base is leading in most countries, including Japan, United States, Vietnam, Brazil and 82 other countries.
2
NextClick is leading in Poland, Belarus and Ukraine.