Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Batanga Network is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 214 other categories.

2 Batanga Network is leading in People & Society, Music & Audio, TV & Video, Gay, Lesbian, & Bisexual and 2 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, Canada and 133 other countries.

2 Batanga Network is leading in Spain, Mexico, Argentina, Brazil and 28 other countries.