Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Batanga Network is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 214 other categories.

2 Batanga Network is leading in Performing Arts, Libraries & Museums, Biotechnology & Pharmaceuticals, Womens Health and one other category.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 146 other countries.

2 Batanga Network is leading in Mexico, Spain, Colombia, Chile and 11 other countries.