Market Share by Top Websites

1 Certona is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Baynote is clearly lagging behind, losing to Certona in all segments.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Sports and 55 other categories.

2 Baynote is leading in Sports, Football, Arts & Entertainment, Computer & Electronics and 32 other categories.

Geography

1 Certona is leading in most countries, including United States, Canada, United Kingdom, France and 34 other countries.

2 Baynote is leading in Australia, Japan, Brazil, Taiwan and 22 other countries.