Market Share by Top Websites

1 Certona is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Baynote is clearly lagging behind, losing to Certona in all segments.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Beauty & Fitness and 41 other categories.

2 Baynote is leading in Sports, Football, Arts & Entertainment, Software and 30 other categories.


1 Certona is leading in most countries, including United States, Canada, United Kingdom, France and 29 other countries.

2 Baynote is leading in Australia, Japan, Brazil, Turkey and 11 other countries.