Market Share by Top Websites

1 Baynote is leading in Top 100K Sites and The Entire Web.

2 Despite its recent growth, Certona is still behind Baynote in all market share segments.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Beauty & Fitness and 42 other categories.

2 Baynote is leading in Sports, Football, Software, People & Society and 31 other categories.


1 Certona is leading in most countries, including United States, Canada, United Kingdom, France and 37 other countries.

2 Baynote is leading in Australia, Japan, New Zealand, Ireland and 12 other countries.