Market Share by Top Websites

1 Baynote is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Certona is clearly lagging behind, losing to Baynote in all segments.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Beauty & Fitness and 52 other categories.

2 Baynote is leading in Sports, Football, Arts & Entertainment, Computer & Electronics and 31 other categories.

Geography

1 Certona is leading in most countries, including United States, Canada, United Kingdom, France and 40 other countries.

2 Baynote is leading in Australia, Japan, New Zealand, India and 12 other countries.