Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Games, Home & Garden and 42 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 37 other categories.


1 Mercent is leading in most countries, including Canada, France, Russia, Finland and 56 other countries.

2 Beacon Ad Network is leading in United States, United Kingdom, Australia, India and 16 other countries.