Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 78 other categories.
Beacon Ad Network is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Music & Audio and 24 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, Canada, France, Mexico and 30 other countries.
Beacon Ad Network is leading in United States, Australia, India, Philippines and 22 other countries.