Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 80 other categories.
Beacon Ad Network is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Music & Audio and 23 other categories.
Beacon Ad Network is leading in most countries, including United States, Australia, Zambia, South Africa and 18 other countries.
Microsoft adCenter Conversion is leading in United Kingdom, Canada, France, India and 16 other countries.