Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 91 other categories.
Beacon Ad Network is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Music & Audio and 19 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, Canada, France, Russia and 26 other countries.
Beacon Ad Network is leading in United States, India, Australia, Malaysia and 21 other countries.