Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Beacon Ad Network has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 43 other categories.
Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Sports and 11 other categories.
Beacon Ad Network is leading in most countries, including United States, United Kingdom, Canada, Australia and 26 other countries.
Open AdExchange is leading in Denmark and Italy.