Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Beacon Ad Network has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 42 other categories.
Open AdExchange is leading in Real Estate, Law & Government, Newspapers, Sports and 7 other categories.
Beacon Ad Network is leading in most countries, including United States, United Kingdom, Australia, India and 37 other countries.
Open AdExchange is leading in Denmark and Sweden.