Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Beacon Ad Network has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 33 other categories.
Open AdExchange is leading in Law & Government, Tourism, Travel, Sports and 7 other categories.
Beacon Ad Network is leading in most countries, including United States, Canada, United Kingdom, India and 29 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.