Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Beacon Ad Network has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 45 other categories.
Open AdExchange is leading in Travel, Real Estate, Newspapers, Law & Government and 14 other categories.
Beacon Ad Network is leading in most countries, including United States, India, United Kingdom, Canada and 33 other countries.
Open AdExchange is leading in Denmark and Norway.