Beacon Ad Network is leading in Top 100K Sites and Top 1M Sites.
Beacon Ad Network has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 43 other categories.
Open AdExchange is leading in Travel, Real Estate, Sports, Newspapers and 15 other categories.
Beacon Ad Network is leading in most countries, including United States, United Kingdom, India, Australia and 35 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Belgium and 3 other countries.