In terms of market share, Beencounter is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 41 other categories.
Beencounter is leading in Technology News, Music & Audio, Online Marketing, Mental Health and one other category.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 17 other countries.
Beencounter is leading in Brazil, Pakistan, Switzerland and Viet Nam.