Market Share by Top Websites

1 Begun is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Begun in all segments.

Websites Categories

1 Begun has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 180 other categories.

2 Yahoo Advertising is leading in Military & Defense, Business News, Sports News, Education & Resources and one other category.


1 Begun is leading in most countries, including Russia, Ukraine, United States, Belarus and 111 other countries.

2 Yahoo Advertising is leading in Brazil, Nigeria and Brunei Darussalam.