Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 34 other categories.
Bidtellect is leading in News & Media, Arts & Entertainment, Sports, Technology News and 32 other categories.
Bidtellect is leading in most countries, including United States, United Kingdom, Canada, France and 20 other countries.
interclick is leading in Turkey, Mexico, Japan, Zambia and 8 other countries.