Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 94 other categories.
Bidtellect is leading in News & Media, Technology News, Universities & Colleges, Religion & Spirituality and 5 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 35 other countries.
Bidtellect is leading in Germany, Romania, Sweden, Poland and 5 other countries.