Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 86 other categories.
Bidtellect is leading in News & Media, Music & Audio, Religion & Spirituality, Food & Drink and 13 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, Canada, India, Russia and 19 other countries.
Bidtellect is leading in United States, France, Netherlands, Germany and 16 other countries.