Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
Bidtellect is leading in News & Media, Technology News, Religion & Spirituality, Universities & Colleges and 7 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 25 other countries.
Bidtellect is leading in Poland, Japan, Germany, South Africa and 11 other countries.