Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.
Bidtellect is leading in News & Media, Cooking & Recipes, Universities & Colleges, Video Games and 11 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 36 other countries.
Bidtellect is leading in Germany, Thailand, Colombia, Greece and 10 other countries.