Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 94 other categories.
Bidtellect is leading in News & Media, Technology News, Religion & Spirituality, Universities & Colleges and 6 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Canada and 29 other countries.
Bidtellect is leading in Germany, Viet Nam, Poland, Turkey and 7 other countries.