Bidtellect is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 95 other categories.
Bidtellect is leading in News & Media, Technology News, Universities & Colleges, Football and 6 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 27 other countries.
Bidtellect is leading in Switzerland, Poland, Malaysia, Korea Republic and 2 other countries.