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bigmir is leading in The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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bigmir has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Computers Electronics & Technology and 18 other categories.
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DoubleClick AdExchange is leading in Food & Drink and Reference Materials.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 59 other countries.
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bigmir is leading in Ukraine, Russia, Poland, Belarus and 30 other countries.