Market Share by Top Websites

1 Bing Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Advertiser is still behind Bing Advertiser in all market share segments.

Websites Categories

1 Bing Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Finance and 15 other categories.

2 Criteo Advertiser is leading in E-commerce & Shopping, Games, Arts & Entertainment, Gambling and one other category.

Geography

1 Bing Advertiser is leading in most countries, including United States, United Kingdom, Canada, Germany and 143 other countries.

2 Criteo Advertiser is leading in Japan, Russia, South Korea, Poland and 14 other countries.