Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 192 other categories.

2 Bing Advertiser is leading in Credit, Loans & Mortgages, Insurance, Law, Dentistry and 14 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including United States, France, Russia, Ukraine and 154 other countries.

2 Bing Advertiser is leading in Iraq, Ghana, Afghanistan, Zimbabwe and 11 other countries.