Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 179 other categories.

2 Bing Advertiser is leading in Software, Credit, Loans & Mortgages, Industrial Goods & Services, Law & Government and 21 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including United States, France, Russia, Ukraine and 132 other countries.

2 Bing Advertiser is leading in Bangladesh, Iran, Nepal, Ghana and 21 other countries.