Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 148 other categories.

2 Bing Advertiser is leading in Finance, Car Buying, Software, Religion & Spirituality and 35 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including France, United States, Ukraine, Russia and 124 other countries.

2 Bing Advertiser is leading in Venezuela, Pakistan, Bolivia, Mozambique and 12 other countries.