Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Facebook Advertiser in all segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 214 other categories.

2 Bing Advertiser is leading in Roads & Highways, Maps, Pharmacy and Tobacco.


1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, Viet Nam and 175 other countries.

2 Bing Advertiser hasn't got a lead over Facebook Advertiser in any country.