Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Facebook Advertiser in all segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 224 other categories.

2 Bing Advertiser is leading in Tobacco.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, India and 177 other countries.

2 Bing Advertiser is leading in Cuba, Angola, Timor-Leste, Nauru and one other country.