Market Share by Top Websites

1 Twitter Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Twitter Advertiser in all segments.

Websites Categories

1 Twitter Advertiser has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 215 other categories.

2 Bing Advertiser is leading in Credit, Loans & Mortgages, Weight Loss, Senior Health, Roads & Highways and 2 other categories.

Geography

1 Twitter Advertiser is leading in most countries, including United States, Japan, United Kingdom, Spain and 149 other countries.

2 Bing Advertiser is leading in Iraq, Afghanistan, Cuba, Ethiopia and 6 other countries.