Market Share by Top Websites

1 Twitter Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Twitter Advertiser in all segments.

Websites Categories

1 Twitter Advertiser has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 226 other categories.

2 Bing Advertiser is leading in Weight Loss, Senior Health, Roads & Highways and Tobacco.

Geography

1 Twitter Advertiser is leading in most countries, including United States, Japan, United Kingdom, India and 202 other countries.

2 Bing Advertiser is leading in Germany, France, Italy, China and 5 other countries.