Market Share by Top Websites

1 Bing Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertiser is clearly lagging behind, losing to Bing Advertiser in all segments.

Websites Categories

1 Bing Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Finance and 14 other categories.

2 Twitter Advertiser is leading in Arts & Entertainment, Games, Food & Drink, Adult and 2 other categories.

Geography

1 Bing Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 111 other countries.

2 Twitter Advertiser is leading in Japan, South Korea, China, Saudi Arabia and 39 other countries.