Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Bing Universal Advertiser is leading in Top 1M Sites.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Health, Travel, Home & Garden and 167 other categories.

2 Criteo Advertiser is leading in Shopping, Clothing, Accommodation & Hotels, Consumer Electronics and 38 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, Canada and 91 other countries.

2 Criteo Advertiser is leading in France, Ukraine, Russia, Poland and 73 other countries.