Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites and The Entire Web.

2 Bing Universal Advertiser is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Travel, Health, Autos & Vehicles and 189 other categories.

2 Criteo Advertiser is leading in Shopping, Clothing, Consumer Electronics, Jobs & Employment and 26 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, Canada and 94 other countries.

2 Criteo Advertiser is leading in France, Russia, Ukraine, Poland and 78 other countries.