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Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Criteo Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.
1
Bing Universal Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Finance and 17 other categories.
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Criteo Advertiser is leading in E-commerce & Shopping, Games and Adult.
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Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 140 other countries.
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Criteo Advertiser is leading in Japan, South Korea, Russia, Taiwan and 16 other countries.