Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Vehicles and 14 other categories.

2 Criteo Advertiser is leading in Lifestyle, E-commerce & Shopping, Games, Arts & Entertainment and 2 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 134 other countries.

2 Criteo Advertiser is leading in Japan, Russia, South Korea, Taiwan and 21 other countries.