Market Share by Top Websites

1 DoubleClick Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Universal Advertiser is clearly lagging behind, losing to DoubleClick Advertiser in all segments.

Websites Categories

1 DoubleClick Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 239 other categories.

2 Bing Universal Advertiser is leading in Grants & Scholarships.

Geography

1 DoubleClick Advertiser is leading in most countries, including United States, Russia, Japan, Poland and 209 other countries.

2 Bing Universal Advertiser is leading in Vanuatu.