Market Share by Top Websites

1 DoubleClick Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Bing Universal Advertiser is still behind DoubleClick Advertiser in all market share segments.

Websites Categories

1 DoubleClick Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 239 other categories.

2 Bing Universal Advertiser is leading in Grants & Scholarships.


1 DoubleClick Advertiser is leading in most countries, including United States, Russia, Japan, Poland and 207 other countries.

2 Bing Universal Advertiser hasn't got a lead over DoubleClick Advertiser in any country.