Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Bing Universal Advertiser is still behind Facebook Advertiser in all market share segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 231 other categories.

2 Bing Universal Advertiser is leading in Web Hosting, Industrial Goods & Services, Programming, Car Rentals and 3 other categories.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, Russia and 197 other countries.

2 Bing Universal Advertiser is leading in Anguilla, Vanuatu, Kiribati, Comoros and 4 other countries.