Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facebook Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Shopping, Travel, Autos & Vehicles, Computer & Electronics and 112 other categories.

2 Facebook Advertiser is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 109 other categories.

Geography

1 Facebook Advertiser is leading in most countries, including Brazil, India, Russia, Japan and 122 other countries.

2 Bing Universal Advertiser is leading in United States, United Kingdom, Germany, France and 56 other countries.