Market Share by Top Websites

1 Google AdWords Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Universal Advertiser is clearly lagging behind, losing to Google AdWords Advertiser in all segments.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 242 other categories.

2 Bing Universal Advertiser hasn't got a lead over Google AdWords Advertiser in any websites category.


1 Google AdWords Advertiser is leading in most countries, including United States, Russia, Japan, United Kingdom and 209 other countries.

2 Bing Universal Advertiser is leading in Palau.