Bing Universal Advertiser
trend
182,579 websites

Bing Universal Advertiser costs money

http://advertise.bingads.microsoft.com/en-us/universal-event-tracking

Bing Universal Advertisers.

VS

Google AdWords Advertiser
trend
1,220,809 websites

Google AdWords Advertiser costs money

https://support.google.com/adwords/answer/1722054?hl=en

Google Adwords Advertisers.

Market Share by Top Websites

1 Google AdWords Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Bing Universal Advertiser is still behind Google AdWords Advertiser in all market share segments.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Business & Consumer Services, E-commerce & Shopping and 20 other categories.

2 Bing Universal Advertiser hasn't got a lead over Google AdWords Advertiser in any websites category.

Geography

1 Google AdWords Advertiser is leading in most countries, including United States, Japan, Russia, United Kingdom and 215 other countries.

2 Bing Universal Advertiser hasn't got a lead over Google AdWords Advertiser in any country.