1
Google AdWords Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Bing Universal Advertiser is clearly lagging behind, losing to Google AdWords Advertiser in all segments.
1
Google AdWords Advertiser has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 242 other categories.
2
Bing Universal Advertiser hasn't got a lead over Google AdWords Advertiser in any websites category.
1
Google AdWords Advertiser is leading in most countries, including United States, Russia, Japan, United Kingdom and 209 other countries.
2
Bing Universal Advertiser is leading in Palau.