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Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Pinterest Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.
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Bing Universal Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Vehicles and 19 other categories.
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Pinterest Advertiser is leading in Lifestyle.
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Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 132 other countries.
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Pinterest Advertiser is leading in Brazil, Hungary, Mexico, New Zealand and 22 other countries.