Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Advertiser is still behind Bing Universal Advertiser in all market share segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Finance and 20 other categories.

2 TradeDesk Advertiser hasn't got a lead over Bing Universal Advertiser in any websites category.


1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 159 other countries.

2 TradeDesk Advertiser is leading in Haiti.