Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Health and 200 other categories.

2 TradeDesk Advertiser is leading in News & Media, People & Society, Technology News, Universities & Colleges and 20 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, France and 167 other countries.

2 TradeDesk Advertiser is leading in Korea Republic, Trinidad and Tobago, Bahamas, Kyrgyzstan and 3 other countries.