Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Advertiser is still behind Bing Universal Advertiser in all market share segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 222 other categories.

2 TradeDesk Advertiser is leading in News & Media, Banking, Technology News, Performing Arts and 6 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Brazil, Germany and 202 other countries.

2 TradeDesk Advertiser is leading in Poland, South Korea, Gambia, The and Papua New Guinea.