Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Advertiser is still behind Bing Universal Advertiser in all market share segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 171 other categories.

2 TradeDesk Advertiser is leading in News & Media, Autos & Vehicles, People & Society, Car Buying and 41 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, France and 143 other countries.

2 TradeDesk Advertiser is leading in Japan, Korea Republic, Slovakia, Panama and 5 other countries.