Market Share by Top Websites

1 Blue is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadBack is clearly lagging behind, losing to Blue in all segments.

Websites Categories

1 Blue has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, E-commerce & Shopping, Health and 11 other categories.

2 LeadBack is leading in Sports, Community & Society, Food & Drink, Business & Consumer Services and 5 other categories.


1 Blue is leading in most countries, including Brazil, Russia, Argentina, Mexico and 51 other countries.

2 LeadBack is leading in United States, Japan, Canada, Vietnam and 8 other countries.