BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to BTBuckets in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 18 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 3 other categories.
BTBuckets is leading in most countries, including Argentina, Brazil, United States, Mexico and 7 other countries.
BlueCava is leading in Russia, India and France.