BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Collarity in all segments.
Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Celebrities & Entertainment News and 14 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 7 other categories.
Collarity is leading in most countries, including United States, Israel, Mexico, Germany and one other country.
BlueCava is leading in France and Russia.