BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Collarity in all segments.
Collarity has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, History and 14 other categories.
BlueCava is leading in Internet & Telecom, Business & Industry, Chats & Forums, Social Network and 7 other categories.
Collarity is leading in most countries, including Mexico, United States, Israel, Brazil and 3 other countries.
BlueCava is leading in Russia, Belgium, Germany, France and one other country.