Market Share by Top Websites

2 In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Social Network, Email and 3 other categories.

2 Direct Response Group is leading in Sports, Soccer, Online Marketing, Office Products and one other category.

Geography

1 Direct Response Group is leading in most countries, including Japan, Russia and Brazil.

2 BlueCava is leading in United States.