Market Share by Top Websites

2 In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 5 other categories.

2 Direct Response Group is leading in Soccer, Real Estate, Computer & Electronics, People & Society and 2 other categories.

Geography

1 Direct Response Group is leading in most countries, including Japan and Brazil.

2 Direct Response Group is leading in Japan and Brazil.