Market Share by Top Websites

2 In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Software and 6 other categories.

2 BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Marketing & Advertising and 4 other categories.

Geography

1 Direct Response Group is leading in most countries, including Russia, United States, Japan and Brazil.

2 BlueCava is leading in Germany.