Market Share by Top Websites

2 In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Social Network, Shopping and 4 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, Arts & Entertainment, TV & Video and 3 other categories.

Geography

1 Direct Response Group is leading in most countries, including Russia, Denmark, Germany, Hong Kong and 10 other countries.

2 BlueCava is leading in United States, Tokelau, Brazil and Netherlands.