BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Social Network, Shopping and 4 other categories.
Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, Arts & Entertainment and 4 other categories.
Direct Response Group is leading in most countries, including United States, Japan, Korea Republic and Thailand.
BlueCava is leading in China and France.