BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, People & Society and 7 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Shopping and 4 other categories.
Direct Response Group is leading in most countries, including United States, Italy, Japan and Brazil.
BlueCava is leading in India and France.