Market Share by Top Websites

2 In terms of market share, BlueCava is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Social Network, Shopping and 4 other categories.

2 Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, Arts & Entertainment and 4 other categories.

Geography

1 Direct Response Group is leading in most countries, including United States, Japan, Korea Republic and Thailand.

2 BlueCava is leading in China and France.