BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Exceptional in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Chats & Forums, Social Network and 7 other categories.
Exceptional is leading in Arts & Entertainment, Online Marketing, Education, Career & Education and 5 other categories.
Exceptional is leading in most countries, including United States, United Kingdom, Portugal, Peru and 4 other countries.
BlueCava is leading in Russia and Brazil.