BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 56 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Business Services and one other category.
Fonecta is leading in most countries, including Finland, Russia, United States, United Kingdom and 9 other countries.
BlueCava is leading in Belgium.