BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to HiConversion in all segments.
HiConversion has better usage coverage in more websites categories. Including Shopping, Business & Industry, Beauty & Fitness, Clothing and 28 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 4 other categories.
HiConversion is leading in most countries, including United States, Canada, United Kingdom, Spain and 12 other countries.
BlueCava is leading in Russia and Germany.