BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Hurra Tracker in all segments.
Hurra Tracker has better usage coverage in more websites categories. Including Finance, Insurance, Games, Shopping and 14 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 7 other categories.
Hurra Tracker is leading in most countries, including Germany, Spain, Switzerland, Denmark and 10 other countries.
BlueCava is leading in United States, Tokelau, Brazil, Singapore and one other country.