BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Hurra Tracker in all segments.
Hurra Tracker has better usage coverage in more websites categories. Including Insurance, Finance, Shopping, Travel and 15 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 5 other categories.
Hurra Tracker is leading in most countries, including Germany, United States, Poland, Netherlands and 9 other countries.
BlueCava is leading in Ukraine and China.