BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, People & Society and 23 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 3 other categories.
iProspect is leading in most countries, including United States, Taiwan, France, India and 5 other countries.
BlueCava hasn't got a lead over iProspect in any country.