BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 36 other categories.
BlueCava is leading in Chats & Forums, Email, Business Services and Web Hosting.
iProspect is leading in most countries, including United States, United Kingdom, France, Turkey and 7 other countries.
BlueCava is leading in Germany.