BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 61 other categories.
BlueCava is leading in Chats & Forums, Social Network, Marketing & Advertising and Email.
KeywordMax is leading in most countries, including United States, United Kingdom, Canada, Russia and 10 other countries.
BlueCava is leading in Germany, France and China.