Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BlueCava is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 41 other categories.

2 BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Marketing & Advertising and 3 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Russia, Canada and 8 other countries.

2 BlueCava is leading in Belgium and China.