Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, BlueCava is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Medicine, Sports, Football and 28 other categories.

2 BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and one other category.

Geography

1 Proclivity is leading in most countries, including United States, Russia, United Kingdom, China and 13 other countries.

2 BlueCava is leading in Brazil.